Inspired by The Million Dollar Homepage from 2005, Ken Erwin created a decentralized version of the artwork and deployed it to the Ethereum blockchain in November 2016. PixelMap is a billboard-style project where anybody can buy a piece and change the image displayed on the tile.

In 2014, Kevin McCoy and Anil Dash invented the NFT at a conference hosted by the digital art non-profit Rhizome. When the NFT boom blasted off in 2021, McCoy was able to sell that historical NFT, titled Quantum, for $1.5 million at a Sotheby's auction.