8 Realms of Experiences:
Target: Immersive, Multisensory Experiences

1. Entertainment Experiences
2. Educational Experiences
3. Esthetic Experiences
4. Escapist Experiences
5. Academic Amusement
6. Academic Adventure
7. Aesthetic Amusement
8. Aesthetic Adventure

(Adapted from Pine and Gilmore, 1998)

— from TING files

Branded Community Flywheel:
Community: Co-create the product.
Product: Focus on the experience.
Experience: Bring the brand to life.
Brand: Power the community.

— from TING files