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this is insanely cool history
The first appearance in print of ‘the medium is the message’ in the transcript of Marshall McLuhan’s 1958 speech in Vancouver.
Only Art Can Save Us From Ourselves: The McLuhan Institute (A Film by ZORA)
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“Take the emptiness you hold in your arms And scatter it into the open spaces we breathe. Maybe the birds will feel how the air is thinner, And fly with more affection.” ― Rainer Maria Rilke
Only Art Can Save Us From Ourselves: The McLuhan Institute (A Film by ZORA)

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