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THE LIMITS OF COINS AND CONTENT


WHEN I ENTERED THE SPACE IN JANUARY 2021, SECONDARY ROYALTIES WERE A MAJOR SELLING POINT USED TO ATTRACT ARTISTS TO TOKENIZING THEIR WORK ON BLOCKCHAINS. ANYONE FAMILIAR WITH THE CONTEMPORARY ART MARKET WILL ATTEST THAT THE PRIMARY SALE OF AN EMERGING ARTIST’S WORK RARELY ACHIEVES THE PRICE POINT THAT SECONDARY MARKETS PROVIDE WHICH REDIRECTS THE MAJORITY OF REVENUE GENERATED BY ART TO MEDIATORS LIKE GALLERIES, DEALERS AND AUCTION HOUSES. SECONDARY ROYALTIES TRACKED & BACKED BY BLOCKCHAINS MARKETED THEMSELVES AS A SOLUTION TO THIS WIDESPREAD PROBLEM.
AT THIS POINT, SECONDARY ROYALTIES FOR NFTS WERE A SOCIAL CONVENTION - THEY WERE NEVER ENFORCEABLE ONCHAIN. IF YOU THINK ABOUT THIS LONG ENOUGH, YOU REALIZE THAT A CENTRALIZED POINT OF AUTHORITY (SOMETHING BLOCKCHAINS FAMOUSLY DO NOT HAVE) IS NECESSARY FOR THE ENFORCEMENT OF SECONDARY ROYALTIES.
LET’S SAY THAT YOU HARD CODED INTO A CONTRACT “EVERY TIME THIS NFT IS SOLD, THE CREATOR GETS 10% OF THE SALE PRICE”. THEN I MINT THAT NFT AND DECIDED TO SELL IT TO MY FRIEND. ALL I NEED TO DO IS TELL THE CONTRACT THAT I AM SELLING THIS NFT TO MY FRIEND FOR ZERO DOLLARS TO EVADE THE SECONDARY ROYALTY. THEN I WRITE A SEPARATE CONTRACT THAT SAYS THE 2ETH MY FRIEND PUT IN ESCROW CAN BE RELEASED TO ME ONCE THEY RECEIVE THE NFT I SOLD THEM FOR ZERO DOLLARS. IF ANYBODY ASKS, WE ALL INSIST THAT THIS 2E IS COMPLETELY UNRELATED TO THE SALE OF THE NFT. TO COUNTERACT THIS BEHAVIOR YOU’D NEED EITHER; A REGULATORY ENTITY TO APPEAL TO OR A CONTRACT THAT PROHIBITS THE TRANSFER OF AN NFT FROM ONE WALLET TO ANOTHER FOR ZERO DOLLARS. AND IF YOU DID THE LATTER, MAYBE I JUST SEND IT TO MY FRIEND AND THEN RECEIVE .0001E INSTEAD OF ZERO.
ATTEMPTS TO ENFORCE SECONDARY ROYALTIES EITHER REQUIRE SOME SORT OF CENTRALIZED AUTHORITY (A NON-STARTER) OR SOME SORT OF CONTRACTUAL MECHANISM THAT WOULD RESTRICT THE FREE TRANSFER OF TOKENS BETWEEN WALLETS (ALSO A NON-STARTER) . CONSEQUENTLY, SECONDARY ROYALTIES ONLY BECAME A THING THROUGH SOCIAL CONSENSUS WHICH IS ACTUALLY PRETTY COOL IF YOU THINK ABOUT IT.
ARTISTS BANDED TOGETHER AND ENTERED SUGGESTED SECONDARY ROYALTY AMOUNTS INTO CONTRACTS AND THE MAJORITY OF SECONDARY MARKETPLACES IN THE SPACE RESPECTED THIS SUGGESTED ROYALTY WHEN THEY PROCESSED SECONDARY SALES. OPENSEA, BY FAR THE MOST POPULAR AND WIDELY USED SECONDARY MARKET, DID ALL OF ITS MARKET MAKING (THE PROCESS OF PAIRING BUYERS WITH SELLERS AND HELPING THEM EXECUTE TRADES) OFF-CHAIN. BECAUSE OF THIS, THEY COULD NOT EASILY INTEGRATE THE SUGGESTED ROYALTY CONVENTION INTO THEIR PROCESS SO THEY ADDED THE OPPORTUNITY FOR ARTISTS TO GO INTO THEIR SYSTEM AND MANUALLY ENTER A SECONDARY ROYALTY THAT THEY WOULD ENFORCE IN THEIR OFF-CHAIN MARKET MAKING PROTOCOL.
IN FEBRUARY OF 2023 A MARKETPLACE EMERGED THAT IGNORED SECONDARY ROYALTIES (BLUR) AND ATE UP A DECENT AMOUNT OF OPENSEA’S VOLUME. WHAT ENSUED IS BETTER DOCUMENTED ELSEWHERE. BLUR WISELY SAID AND DID VERY LITTLE BESIDES STAND BEHIND THEIR PRODUCT. OPENSEA EVENTUALLY ADOPTED A NEARLY IDENTICAL LEVEL OF OPTIONALITY AROUND ROYALTIES AS BLUR BUT NOT BEFORE TRYING SOME RIDICULOUS INCOHERENT SYSTEMS OF THEIR OWN (WHICH BLUR ELEGANTLY GAMED) AND SAYING A BUNCH OF NONSENSE ABOUT HONORING CREATORS. TO SUMMARIZE;

SECONDARY ROYALTIES FOR NFTS HAVE NEVER BEEN MEANINGFULLY ENFORCED ON-CHAIN AND HAVE EXISTED THROUGH SOCIAL CONVENTION, ON-CHAIN SUGGESTIONS AND OFF-CHAIN MARKET MAKING.
EVENTUALLY THESE SYSTEMS WERE NOT STRONG ENOUGH TO RESIST MARKET FORCES AND SECONDARY ROYALTIES FOR NFTS ARE NO LONGER AN INDUSTRY WIDE CONVENTION
THE MARKET MAKER WITH THE MOST VOLUME HAS SIGNIFICANT LEVERAGE AROUND SECONDARY ROYALTIES BECAUSE THEY HAVE THE BEST ENVIRONMENT FOR TRADING (I.E. THE MOST BUYERS AND MOST SELLERS)

UNISWAP IS AN ONCHAIN MARKET MAKER DEPLOYED IN 2018 TO FACILITATE THE SWAPPING OF ERC-20 TOKENS. ERC-20 TOKENS ARE DIFFERENT FROM NFTS IN THAT THEY DO NOT POINT TO MEDIA (NO PICTURES) AND THE ARE FUNGIBLE (NOT UNIQUE). THE LACK OF UNIQUENESS ALLOWS FOR FAR MORE ELEGANT MARKET MAKING BECAUSE YOU NEVER HAVE TO WORRY IF YOUR ERC-20 TOKEN IS WEARING A PARTY HAT OR AN EYE PATCH OR IF IT HAS LASER EYES - THERE ISN’T EVEN AN ON-CHAIN PICTURE FOR YOU TO WORRY ABOUT.
UNISWAP ALLOWS FOR USERS TO PERMISSIONLESSLY CREATE LIQUIDITY POOLS AROUND ANY PAIR OF ERC-20 TOKENS. YOU CAN USE UNISWAP WITHOUT UNDERSTANDING HOW LIQUIDITY POOLS WORK - JUST CONNECT AND SWAP ONE TOKEN FOR ANOTHER AT THE PRICE DETERMINED BY THE PROTOCOL. I USED UNISWAP FOR YEARS BEFORE STARTING A LIQUIDITY POOL OR EVEN ASKING HOW THE SWAPS I EXECUTED WERE ENABLED.
WHEN I WANT TO SWAP ONE COIN FOR ANOTHER ON UNISWAP, I DON’T HAVE TO PUT MY COIN UP FOR SALE AND WAIT FOR A BUYER TO COME BY; MY COIN IS IMMEDIATELY SWAPPED OUT BECAUSE THERE IS A POOL OF CAPITAL SITTING THERE WAITING FOR PEOPLE TO COME ALONG AND EXECUTE A SWAP. THIS POOL OF CAPITAL IS AN LP.
USERS CAN PUT UP BOTH SIDES OF A POTENTIAL SWAP (USUALLY ONE SIDE IS ETHEREUM AND THE OTHER IS THE ERC-20 TOKEN THEY ARE LOOKING TO SUPPORT) TO ALLOW FOR OTHER USERS TO EASILY BUY IN AND SELL OUT ON UNISWAP. IN EXCHANGE FOR PROVIDING LIQUIDITY TO ENABLE SWAPS, LP PROVIDERS ARE ENTITLED TO A PORTION OF THE FEE UNISWAP TAKES ON EVERY SWAP.
THE SIZE OF A LIQUIDITY POOL HAS AN IMPACT ON PRICE STABILITY. A TOKEN WITH A VERY LARGE LIQUIDITY POOL (COINS LIKE $DEGEN HAVE LPS WORTH MILLIONS OF $USD) WILL HAVE A STABLE PRICE BECAUSE SMALL INDIVIDUAL TRADES WILL NOT MEANINGFULLY IMPACT LIQUIDITY. COINS WITH SMALL LPS WILL HAVE A VERY VOLATILE PRICE POINT. A LIQUIDITY POOL IS INSULATION FROM VOLATILITY. SHOULD YOU EVER FEEL MOVED TO PARTICIPATE IN THE TRADING OF AN ERC-20 TOKEN, IT IS WORTH CHECKING THE SIZE OF THE LIQUIDITY POOL TO UNDERSTAND THE STABILITY OF THE CURRENT PRICE.
IT IS WORTH NOTING THAT YOU CANNOT PROVIDE LIQUIDITY WITHOUT ASSUMING SIGNIFICANT RISK. IF PEOPLE ONLY BUY OR ONLY SELL YOUR ASSET, ONE SIDE OF THE POOL WILL DRAIN AND UNISWAP WILL CONVERT SOME OF THE OTHER SIDE OF THE POOL TO COMPENSATE. OVER TIME, THIS CAN ESSENTIALLY DRAIN YOUR LIQUIDITY POOL. CONSEQUENTLY, PROVIDING LIQUIDITY IS A HIGH RISK BEHAVIOR. SOLICITING LIQUIDITY IS ALSO RISKY BEHAVIOR & PROMISING PROFIT IN EXCHANGE FOR LIQUIDITY IS UNWISE.
APPARENTLY, THE SEC THINKS THIS WHOLE THING IS A SECURITIES CONCERN AND IS CURRENTLY TAKING UNISWAP TO COURT SPECIFICALLY CITING LIQUIDITY POOLS AS THEIR AREA OF INTEREST. I PERSONALLY BELIEVE UNISWAP IS AN INCREDIBLE INNOVATION AND SANE ADULTS CAN BE TRUSTED TO USE IT RESPONSIBLY.
TO SUMMARIZE;

ERC-20 TOKENS ARE FUNGIBLE TOKENS THAT DO NOT EXPLICITLY REFERENCE ANY MEDIA. EXAMPLES INCLUDE DOGE COIN, ETHEREUM, WRAPPED ETHEREUM AND MOST MEME COINS ON ETHEREUM & ETHEREUM L2s.
UNISWAP IS AN ONCHAIN MARKET MAKING PROTOCOL THAT ENABLES SWAPS OF ERC-20 TOKENS BY ALLOWING USERS TO PROVIDE LIQUIDITY POOLS IN EXCHANGE FOR FEES GENERATED BY THE PLATFORM.
PROVIDING LIQUIDITY IS A HIGH RISK BEHAVIOR AND SHOULD NOT BE THOUGHT OF AS AN INVESTMENT OPPORTUNITY.
UNISWAP CAN BE THOUGHT OF AS A SECONDARY MARKET FOR ERC-20 TOKENS. LP REWARDS CAN BE THOUGHT OF AS A KIND OF ONCHAIN SECONDARY ROYALTY

LAST NIGHT, ZORA DROPPED THE LIMITLESS ZORB TO SHOWCASE A NEW FEATURE SET THAT ENABLES ONCHAIN SECONDARY TRADING THROUGH UNISWAP. THE FOLLOWING THINGS HAPPENED;

THE LIMITLESS ZORB WAS AVAILABLE AS AN ERC-1155 (A FUNGIBLE TOKEN WHERE EVERY TOKEN REFERENCES THE SAME PIECE OF MEDIA) FOR A THREE HOUR WINDOW.
542,000 ERC-1155 TOKENS WERE MINTED
UNTIL THE MINT WINDOW CLOSED, THIS FUNCTIONED THE SAME AS ANY OTHER ZORA MINT.
THE ONLY FUNDAMENTAL DIFFERENCE BEING THAT ZORA HAS RECENTLY ADJUSTED THEIR FEE STRUCTURE FROM .000777E/MINT TO .000111E/MINT.

WHEN THE MINT CLOSED, THINGS GOT INTERESTING. HOLDERS COULD CHOOSE TO WRAP THEIR ERC-1155 TOKENS INTO ERC-20 TOKENS THROUGH UNISWAP. THIS MEANS THAT AN OPTIONAL FEATURE OF HOLDING THE ERC-1155 LIMITLESS ZORB IS GOING TO UNISWAP AND RECEIVING AN ERC-20 TOKEN IN ITS STEAD. THE CORRESPONDING ERC-20 TOKEN FOR THE LIMITLESS ZORB IS $ZRTK. A SMALL PORTION OF THE MINT FEE FROM THE LIMITLESS ZORB WAS ROUTED TO AN LP FOR $ZRTK THAT USERS COULD PARTICIPATE IN VIA UNISWAP. A PORTION OF THE REWARDS GENERATED BY THAT LP WILL BE ROUTED TO THE CREATOR OF THE ORIGINAL NFT. PRICE ACTION PUSHED THE PRICE OF $ZRTK FROM 0.20$ UP TO 8.00$ OVER THE COURSE OF THE EVENING. IT INEVITABLY CRASHED AS MOST ERC-20 TOKENS DO.
HOLDERS OF THE ERC-1155 TOKEN DO NOT HAVE TO UTILIZE THIS FEATURE OR ENGAGE WITH UNISWAP AT ALL. YOU CAN TRADE THE LIMITLESS ZORB ON OPENSEA OR BLUR IF YOU PREFER. YOU CAN HOLD ONTO YOUR ERC-1155 TOKEN IF HAVING THE PICTURE OF THE LIMITLESS ZORB IN THE TOKEN DATA IS VERY IMPORTANT TO YOU.
IT IS WORTH NOTING THAT USING AN NFT AS A LAUNCHING DEVICE FOR AN ERC-20 TOKEN IS NOT NECESSARILY A NEW IDEA. THIS PROCESS CAN BE TRACED BACK TO PARTYBID (NOW PARTY) WHICH STARTED BY FRACTIONALIZING SINGLE ERC-721 TOKENS INTO ERC-20 TOKENS THAT COULD BE REDEEMED BY USERS FOR A PORTION OF THE PROFITS OR LOSSES IF THE ERC-721 TOKEN WAS SOLD. PARTY HAS EVOLVED INTO A SOPHISTICATED COORDINATION TOOL WHOSE LATEST ITERATION INCLUDES MANY OF THE FEATURES IN ZORA’S UNISWAP INTEGRATION. RUG.FUN IS ALSO A TOOL FOR LAUNCHING ERC-20 TOKENS WITH PIECES OF MEDIA THAT NOTABLY PITS DIFFERENT ASSETS AGAINST EACH OTHER AND REWARDS LIQUIDITY TO THE MOST & LEAST POPULAR MEMES OUT OF THE TOP TEN MEMES SUBMITTED THAT WEEK. I’VE FOUND ALL THREE OF THESE TOOLS TO BE CONCEPTUALLY & TECHNICALLY CHALLENGING. CONSEQUENTLY, THE MENTAL MODELS THEY DEPLOY TO EXPLAIN THEIR INTERIOR LOGIC ARE EXTREMELY IMPORTANT AND WILL LIKELY DEFINE THEIR ADOPTION.
THERE HAS BEEN A LOT OF ANXIETY CIRCULATING AMONGST THE CREATIVE COMMUNITY OF WEB3 AS THE MOVE TOWARDS ERC-20 TOKENS UNDERSTANDABLY FEELS LIKE A MOVE AWAY FROM MEDIA AND CULTURE. IF YOU ZOOM OUT A LITTLE BIT, I BELIEVE THAT ERC-20 TOKENS ACTUALLY DO ‘POINT TO MEDIA’ - THEY JUST DON’T POINT TO MEDIA USING THE ON-CHAIN CONVENTIONS UTILIZED BY NFTS FROM 2020-2024. IF YOU THINK ABOUT DOGE COIN, YOU SEE A PICTURE OF A SHIBU INU DOG. JUST BECAUSE THAT PICTURE ISN’T LINKED TO THE TOKEN CONTRACT DOESN’T MEAN THESE TOKENS CAN’T BE ASSOCIATED WITH MEDIA. HUMAN BEINGS ARE COMPLEX CREATURES, WE DO NOT NEED OUR TOKENS TO REFERENCE AN IPFS LINK TO KNOW THAT SPECIFIC MEDIA MAY BE ASSOCIATED WITH THOSE TOKENS. INSISTING ON THIS (OR INSISTING THAT THE INFORMATION NEEDED TO RENDER AN IMAGE MUST EXIST INSIDE THE BODY OF A CONTRACT) REPRESENTS AN OVERLY LITERAL UNDERSTANDING OF HOW MEDIA AND TOKENIZATION RELATE TO EACHOTHER.
WE ARE SEEING A NARRATIVE SHIFT EMERGING AROUND TOKENIZED ASSETS. WE STARTED BY PROMISING SECONDARY ROYALTIES IN PERPETUITY TO FINE ARTISTS FOR TOKENIZING THEIR UNIQUE 1/1 WORKS. WE ARE NOW IN AN ERA WHERE ERC-20 TOKENS WILL BECOME BRANDS AND THESE BRANDS WILL REQUIRE CREATIVE AGENCIES TO GENERATE PROMOTIONAL MEDIA AS WELL AS ON & OFF CHAIN ASSETS. THESE THINGS MAY OR MAY NOT BE EXPLICITLY LINKED TO THE BRAND’S ERC-20 CURRENCY VIA CONTRACTS AND I DO NOT THINK THAT IS VERY IMPORTANT. YOU CANNOT FIT A VIBE INSIDE A CONTRACT.
THE BEST EXPERIENCES I HAVE HAD WITH ERC-20 TOKENS HAVE INVOLVED GROUPS OF CREATIVES, DEVS & DEGENS COMING TOGETHER TO GENERATE MEDIA, EVENTS, ZINES, VIBES AND NFTS TO SUPPORT AN ERC-20 TOKEN’S BRAND & LIQUIDITY POOL. THE SUCCESS OF EACH OF THESE BRANDS IS LARGELY DEPENDENT ON THEIR ABILITY TO FOCUS ON THE MISSION; DRIVING VALUE TO THE TOKEN. I HAVE NO DOUBT THAT THE TEAMS CAPABLE OF ACCOMPLISHING THAT MISSION WILL WIN THIS NEXT CYCLE.


THIS ESSAY WILL TURN INTO AN ERC-20 TOKEN ON SUNDAY.
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📶 15 comments • 1,048,888 est. $enjoy tips
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thank u king
17777 $ENJOY
thanks for writing this!
love this
We need more mints like this!
Much gold in this essay, including the gem: “You cannot fit a vibe inside a contract.” · 👓 🔵 · 11111 $Enjoy
Good stuff.

The essay Secondary Royalties in NFT: Inefficient, anti-market & ethically suspect by Charlotte Fang is good supplemental reading on secondary royalties. I think the conclusion there (Artist's Reserve is the correct model for NFT Art World) makes sense and works well with the new Zora ERC-20 system.

goldenlight.mirror.xyz/VEkExWCvY0WUf0j33A7NJMdyZ65SLOhNskxORUdxCeU
this documentation is necessary. thank you for putting this down, yuri. $enjoy 111,111 keep going and stay heartFULL!
Appreciate your thoughts on this, My comment will be truncated unfortunately but if context in public is the format presented, I'll do my best to that format I love and appreciate justice <3 

I was an artist long before I was trader, and I was a trader before I minted my first combo of Music + Photo on Rarible in Feb 2021. While the finance side of trading coins was the motivation of me deep diving w/o external motivation or peer based inspiration to learn defi, It was the PvP aspect and getting better at TA over time that made me enjoy trading. Instead of dumping all my energy into leveling up and trying to master a video game, I decided to allocate that free time into trading when my ears needed a break from creating. Over time I learned all that TA I spent time learning, really has no use where the liquidity would choose to travel to.    All this to say, I love the coins, and the fact my wallet has a history woven into from my first to last trade, across chains, ecosystems and obscure narratives that are long forgotten.  Proof of solo leveling in the trenches fumbling generational wealth.

Because the trading coins part exists, I never stressed the financial side of the artist documenting side. I knew very early that royalties were basically a handshake deal unless centralized which you very eloquently expanded on.  So while that "selling point" to onboard artists into the ecosystem is definitely what brought a lot of artists here,  I was just a tired 40 year old artist in bad health that spent 3 of those decades dedicated to releasing music since the days of aol, exhausted watching decades of building an audience and amazing history captured on the internet be reset to 0 as search engines purged search results, platforms, blogs, and websites evaporated without notice (AOL MAIL / MYSPACE) the biggest personal hits, and losing the ability to reach my own followers who always showed up no matter how long I was away living live, and no longer being served posts and art from the people I chose to follow for reason...   and instead be lost in the shuffle, miss all friends posts while being bombarded by stuff I didn't sign up to see because someone I followed like, replied to something and the absolute worst part was not being able to avoid seeing the metrics and numbers attached to everything that became more valuable to society over time than the posts or art they were attached to          Uneducated and Naive in hindsight, what made me hard pivot to documenting my art and story via blockchain and collecting others was the "Selling Point" it is forever,  will always exist and no one can separate that media and metadata attached to it.     

For the first time since 2014, there was zero negative feelings attached to sharing expression online again,  Between Catalog, Foundation and Zora, I was able to browse as collector chronologically, avoid vanity metrics, have some sort of organization, reach my followers and see what my followers posted.    If the platform didn't have these things, or began to lose them, they lost me over time. 

Everyone is here for a different reason as an artist, collector, builder....  I understand this completely.      but what I have difficulty accepting without resistance is slowly, then rapidly watching all the "selling points" used to onboard "The Artists" whom without, Media / Art based platforms would serve who? All vanish and Mirror the same broken systems that were used as a "selling point" to onboard artist.

You think algorithms in a platform make sense for mass adoption, but there is an intrinsic face slap of removing the ability to have the simple feature of having "THE DEFAULT" feed on any platform be one that shows you only original posts from the people you choose to follow. When replaced by seeing suggested posts, or being jumbled and clogged with being force fed what others like, collect, repost, comment on.....   This feels bad on Legacy platforms where there is no financial incentives, just attention currency.             But when this happens on any platform where visibility is tied to financial system.       It feels irresponsible, since it creates unbalance in ecosystem where gaming that system and giving biased advantages while also obscuring others in the process....        I understand from a protocol and even platform level why seeing this typed out probably makes the person saying it out loud persona non grada since everyone's just trying to survive long term.         but there is no universe in which you can say in your heart that what is being said isn't coming from a place of love from someone who loves art and meaningful connection through art who's love can be traced through actions signaled in the wallet that this amazing technology gives meaning to using.

The timing of this inpublic post seems cosmic. Because Content has turned the internet into a real world black mirror episode and there's zero denying that, but most importantly....    Forcing Artists to approach creative expression as a Brand works, until it doesn't.   If you're interested in examples, the cosmic timing has been documented 24hrs before reading this below   🫂               

love this dive into the new feature!
+++

secondary onchain royalties (enforced), huge huge deal. ty for writing about this!

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