DO SOMETHING EVERYDAY TO SHOW THAT YOU ARE ENGAGED.
BUILD SMALL COMPONENTS WITH A SENSE OF HUMOR. AVOID UNREALIZED GRANDIOSITY.
DON’T LISTEN TO THE CONVENTIONAL WISDOM OF THE SPACE. EVERYBODY IS JUST MAKING STUFF UP, POORLY.
DON’T SELL YOUR TOKEN.
YOU DON’T HAVE TO BE AN ENGINEER OR HAVE A CONVENTIONAL PRODUCT TO LAUNCH A TOKEN. JUST CREATE VALUE.
MAKE YOUR OWN META NARRATIVE.
DO IT ALL IN PUBLIC, NO DMS, NO COMPLICATED TOKENOMICS, NOTHING YOU COULDN’T EXPLAIN TO YOUR MOM.
BEING DIRECTIONALLY CORRECT AND PATIENT IS BETTER THAN MOVING FAST.
YOU’VE PROBABLY LAUNCHED A TOKEN ALREADY WITHOUT EVEN THINKING ABOUT IT.
NOT ALL TOKEN LAUNCH PADS ARE CREATED EQUAL. $PUBLIC WAS LAUNCHED WITH CLANKR & BANKR AND UTILIZES ZORA.
SOME PEOPLE WERE HOSTILE AT FIRST BUT MOST PEOPLE SINCERELY WANTED TO KNOW IF I AM SERIOUS ABOUT THIS PROJECT (I AM).
YOU CAN CONVERT HOSTILE VOICES INTO PARTICIPANTS IF YOU TAKE THEIR CORE ISSUES SERIOUSLY AND IGNORE THE NOISE.
ASKING HOSTILE VOICES TO SUBMIT THEIR COMPLAINTS IN THE BRAND VOICE DRAMATICALLY CHANGED THE TONE OF THE CONVERSATION.
GIVING THE AUDIENCE ACTIONABLE PROMPTS IS PROBABLY THE MOST INNOVATIVE FORM FACTOR ADJUSTMENT I’VE INTRODUCED THROUGH $PUBLIC.
DON’T MAKE UGLY THINGS.
YOU CAN TALK ABOUT CRYPTO MARKETING IN ABSTRACT TERMS ON THE TIMELINE ALL DAY. WE’D ALL TAKE YOU MORE SERIOUSLY IF YOU BUILT SOMETHING OF VALUE.