Folklore is seeding (and ceding) its graphic identity to its community. This identity consists of no approved assets, no brand guidelines, no official typefaces nor colours. In their place, Folklore offers the source material of these canonical objects: seeds, prompts, references, and an open-ended narrative concept through which to imagine Folklore’s activity: the curious swarm navigates the labyrinth.

Website: Folklore.Institute
Telegram: t.co/DFLK8EY9VJ