maisons x sports = onchain as the ultimate destination
we're seeing designers working with athletes at a scale like never before -- LV with Jude Bellingham, Carlos Alcaraz; Martine Rose with USWNT.
to me, this reads:
maisons are willing to and have the vision to craft new cultural narratives and connect seemingly unconnectable dots.
we'll continue to appreciate the way they are able to consistently reimagine what wearable culture means; and onchain media is going to continue to evolve and take on many forms.
maisons x sports is a strong indicator of their willingness to experiment in new arenas - and i am confident that onchain collectible culture will be a very important part of their endeavours.
we saw glimpses of it a few years ago. and in 2024/2025, we will see every single brand start crafting different narratives on physical goods and digital artifacts e.g. collecting fashion show as "originals", collecting musings from creative directors etc.
...fully embracing crypto as way to store, share and capture cultural value forever.
zaak
we're seeing designers working with athletes at a scale like never before -- LV with Jude Bellingham, Carlos Alcaraz; Martine Rose with USWNT.
to me, this reads:
maisons are willing to and have the vision to craft new cultural narratives and connect seemingly unconnectable dots.
we'll continue to appreciate the way they are able to consistently reimagine what wearable culture means; and onchain media is going to continue to evolve and take on many forms.
maisons x sports is a strong indicator of their willingness to experiment in new arenas - and i am confident that onchain collectible culture will be a very important part of their endeavours.
we saw glimpses of it a few years ago. and in 2024/2025, we will see every single brand start crafting different narratives on physical goods and digital artifacts e.g. collecting fashion show as "originals", collecting musings from creative directors etc.
...fully embracing crypto as way to store, share and capture cultural value forever.