I tried a nutter butter, for research, now I'm addicted.
I'm tired of people saying 'trends are dead', referencing moments in social media like 'demure' and such... they don't know what they're talking about.
But it does speak to the state of the platforms where mainstream online culture lives: deep fried. Plagued by derivative, frankestinean media.
This is why I love that Nutter Butter deep fried their own brand, creating new meanings via new, derivative characters and ARG-like lore.
If representations replace the real, can they eventually evolve to convey something entirely different from the original image?
I'm tired of people saying 'trends are dead', referencing moments in social media like 'demure' and such... they don't know what they're talking about.
But it does speak to the state of the platforms where mainstream online culture lives: deep fried. Plagued by derivative, frankestinean media.
This is why I love that Nutter Butter deep fried their own brand, creating new meanings via new,
derivative characters and ARG-like lore.
If representations replace the real, can they eventually evolve to convey something entirely different from the original image?
What opportunities arise in a post-image world?