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Once essential markers of identity, hats signaled social status, profession, and cultural affiliation. In the early 20th century, they were non-negotiable elements of dress, upheld by spoken and unspoken codes.

However, as cultural shifts toward individuality and a break from rigid social structures occurred, these codes loosened, and hats fell out of daily use. The post-war embrace of casualwear and evolving gender norms further pushed hats toward function and comfort over formality.

Today, traditional hats feel like relics of another era. But in a world where current symbols and identity markers are endlessly commodified and stripped of their original meaning, what happens to old hat styles ?

Could we reclaim them?

As fashion returns to heritage, craftsmanship, and intentional style, could top hats challenge the ethos of overconsumption and acquire new social meanings along the way?
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