I see your concern about quality content. You want more effort to be rewarded more. “Effort” is not the only key to user appreciation. A cat lover is more likely to like a photo of an innocent stray cat than a video you spent 20 hours working on. Don't get mad at people for sharing what makes them happy.

In addition, differences exist among cultures and generations in their social media use due to different societal norms and traditions, the development of technology, and innovation. “There is a huge difference in the way social media is used across cultures due to the different ways people are brought up.